A total of 15 top European clubs would risk losing their shirt sponsor for the contract following the expiration of the previous sponsor. The financial crisis makes football clubs are now having trouble finding a new sponsor.
Sponsors jersey is an important part in the wheel of life from the club because this is where the team received a large income. The longer the contract for the team uniform, the longer the club also enjoyed the large funding. The more famous the name of the trustees of funds, the greater the coverage of the club by the media.
According to research conducted by the Sport + Markt in Germany, the amount of funds raised from this sector has decreased by 3 percent or 393.2 million worth of euros from a year earlier. Spain and the UK is the country hardest hit in this crisis. The problem got worse after the currency exchange rate sterling against the U.S. dollar decline. Read the full story
