A novelty that emerged during the last few hours from major telecommunications providers such as AT & T, America Movil, Telecom Italia and Vodafone to avoid running out of virtual trading, according to Spanish newspaper Expansion. The Apple store is the model.

Mobile phone operators largest in the world joined forces to launch an online store application, similar to what Apple has become popular and now have over 130,000 different applications.

The initiative, called Wholesale Applications Community (WAC) is the most important movement that launched the mobile industry to meet the entry of competitors from the Internet world.

This initiative has been considered a challenge to the community of mobile operators (increasingly vulnerable to market entry of groups such as Apple or Google, which have launched successful stores for applications on the iPhone Operating system or Android, the mobile operating system from Google). Read the full story