In 2000, took place in Spain around 400 fairs and exhibitions covering almost all sectors and subsectors of activity. For the large number of possible events is essential to select the assistance either through objective criteria. The most appropriate are:

* Prestige and number of visitors.
* Industry, identical to the company.
* Geographical area, which should coincide with the zone of influence of the company.

The sources of information to select one or other fair are varied, the main ones being:

* The chambers of commerce of the organizing cities.
* The press and in particular professional journals.
* The fairs themselves, their websites and other publicity.
* Fairgrounds associations.

To participate in a show is essential to register with several months in advance, according to the rules of the organization, term which may extend to one year. After receiving the requests, the organizing company made the right space allocation in strict order of receipt of either drawing the raffle. In this sense, it is customary to give preferential treatment to the regular participants assigning space or allowing them to choose the best places.

The price of a booth at a trade fair is a function of its location and meters may also hired additional services. The organization offers exhibitors a standard they can order one to your liking externally. The higher cost of participation for the rental of physical space, which is charged per square meter hired. The organization establishes a minimum size of car fixing a tariff escalation according to meters rented. Other amounts paid by participants are:

* Registration fee, to pay no more made the request
* Mandatory liability insurance and property damage
* Participation in overhead water, electricity, etc..

Moreover, the very organization of the exhibition offers optional services, among which are

* Entry in the catalog of the exhibition
* Installation of carpet or floorboards
* Stand mounting
* Hiring a hostess or waiter
* Rental of furniture, refrigerator, plants, etc..
* Car china or glassware
* Catering
* Stand photographer
* Car parking spaces preferred

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• why its necessary to participate in the exhibitions

A fair is a periodic event in which companies or entities of the same business display their products. The fairs are also known as rooms being reserved the term to describe trade show exhibits are displayed general products of different industries. If the former is addressed to professional public, the latter will guide visitors profane.

The fairs call for exhibitors in the same sector to be an excellent meeting point between manufacturers and their customers. In them, the companies presented their latest products and perform product demonstrations and have the space for long enough for it. Among the advantages for the exhibitors to participate at the fair include:

* Performs a number of new contacts in short time.
* Can deal with customers in a relaxed atmosphere suitable for product promotion and public relations.
* Know what’s new with little effort made by its competitors to exert also a function of visitor.
* Introduce and test new products or services.

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