A novelty that emerged during the last few hours from major telecommunications providers such as AT & T, America Movil, Telecom Italia and Vodafone to avoid running out of virtual trading, according to Spanish newspaper Expansion. The Apple store is the model.
Mobile phone operators largest in the world joined forces to launch an online store application, similar to what Apple has become popular and now have over 130,000 different applications.
The initiative, called Wholesale Applications Community (WAC) is the most important movement that launched the mobile industry to meet the entry of competitors from the Internet world.
This initiative has been considered a challenge to the community of mobile operators (increasingly vulnerable to market entry of groups such as Apple or Google, which have launched successful stores for applications on the iPhone Operating system or Android, the mobile operating system from Google).
In fact, several manufacturers of mobile business applications without a major, including LG, Samsung and Sony Ericsson, have already pledged their support for the new initiative led by the operators. One objective of this initiative is that stores applications available to a much wider range of terminals so far.
The WAC, which are present all four operators in Spain with a home network (Telefonica, Vodafone, Orange and Telia, the owner of Yoigo) unite the efforts of 24 of the biggest players in the world, they have, together 3,000 million customers.
Among the participants of the Agreement include America Movil (Latin America), AT & T (USA), Bharti Airtel (India), China Unicom, Deutsche Telekom, KT (Korea), Mobilkom Austria, MTN Group (Russia), NTT DoCoMo (Japan), Orascom (Africa), Telecom Italia, Telenor (Norway), TeliaSonera (Scandinavia & Baltic), SingTel (Singapore), Sprint (USA), VimpelCom (Russia) and Wind (Italy and Canada).
Vodafone already had a similar initiative called JIL with 3 other operators that will unite corporate and commercial ties as China Mobile, Softbank (Japan) and Verizon Wireless (USA) but now has joined the WAC by their sheer scale.
The main goal of WAC is to attract the huge community of independent developers of applications that have become a phenomenon all the Apple applications store, which has achieved that users downloaded 3,000 million from the 140,000 applications that have a different disposition within two years of its existence.
The alliance aims to create a platform operators wholesaler that provides a single point of entry for developers so that they do not have to develop different versions of their products, but one with only standard tools, but then every operator has his own shop with features own.
